I designed and coded a responsive email marketing campaign for First Federal Savings Bank, creating a modular template system aligned with their established web branding.
Each issue featured a targeted banking article paired with a prominent call-to-action (CTA) and integrated social sharing tools to boost reader engagement. Developed with fluid, cross-client HTML/CSS, the initial eight-part campaign proved so successful that the client commissioned additional template variations to support multi-article newsletters.
Each email needed to include a detailed article and encourage recipients to take action.
